This research project delves into the nuanced realm of physiological responses by examining heart rate fluctuations during the viewing of a short horror film in both light and dark conditions. The formulated hypothesis posited higher heart rates in the dark. However, the empirical results revealed statistically insignificant differences between light and dark conditions. This study contributes to the understanding of human physiological responses to fear-inducing stimuli and underscores the importance of contextual factors in such investigations. Explore the methodological rigor and implications of this research as we delve into the intricacies of interpreting physiological data in cinematic settings.

Delve into the depth of my research project focused on short-term memory within the context of user experience. Thirty participants, carefully selected to represent diverse college-aged demographics, engaged in a task involving the recall of twenty randomized numbers within a concise 45-second timeframe. This investigation incorporates the strategic application of a highlighter to unravel the nuanced interplay between visual cues and memory. Click to explore the refined findings, gaining insights that contribute to our understanding of cognitive processes and their implications for UX design.

Examining the impact of word valence on short-term memory, this UX research project focuses on the recall tendencies of college students at Saginaw Valley State University. With an unrestricted approach, participants were studied to investigate whether positive words leave a more lasting impression than negative ones. Join me in exploring the intricate relationship between word valence and memory, as I showcase the insights gained from this engaging project.

In this UX research project, I delve into the realm of product influence, specifically focusing on the understudied area of water brands. I proposed a comprehensive exploration of whether consumer choices are driven by the name and aesthetic appeal of a water brand or if taste plays a more decisive role. The aim is to provide a nuanced understanding of the factors that shape preferences when it comes to selecting different water brands. Join me in this investigation as I unravel the intriguing dynamics at the intersection of product perception and consumer choice.